Skip to content
Katherine Delaney

Real projects, real challenges. Here’s how I helped.

Projects I’ve worked on and notes on the questions that come up along the way: how to tell an organization’s story, organize a website, manage shared digital tools, make published content more accessible, and show up in AI search.

Watercolor of a city street lined with modern hospital buildings under a warm sky
September 15, 2026 · Case study · Website strategy

One Health System, One Stack: Digital Operations After a Major Merger

After a hospital merger, I helped teams review their digital tools, establish shared standards, and prepare staff to use the new platforms.

Read the case study
Watercolor of many hands stacked together in a circle over green grass
September 1, 2026 · Blog post · SEO and AI visibility

Is Your Google Ad Grant Underperforming?

Your Google Ad Grant account is active. Is it reaching the people you want to reach? Here’s where to start reviewing what’s working and what isn’t.

Read the post
Pencil and watercolor sketch of pedestrians crossing a busy city intersection lined with tall buildings
August 15, 2026 · Case study · Website strategy

Connecting Research, Care, and Community: Digital Strategy for a Global Health Institution

A health institution’s website needed to serve several audiences. I helped organize its content around what patients, researchers, and supporters came to find.

Read the case study
Watercolor of a university yard with brick buildings, shade trees, and scattered lawn chairs
August 1, 2026 · Case study · Accessibility

From Backlog to Practice: Building an Accessibility Practice Inside a University

I reviewed a university’s document backlog, addressed priority issues, and trained staff to include accessibility in everyday publishing.

Read the case study
Pencil and watercolor sketch of a hand typing on a laptop in front of library shelves
July 14, 2026 · Blog post · SEO and AI visibility

AI Search Didn’t Kill SEO. It Raised the Bar.

AI search added a second place your content has to show up. The first one is still there.

Read the post
Pencil and watercolor sketch of a wooden footbridge leading to a campus building through autumn trees
June 28, 2026 · Case study · Content strategy

From Silos to System: Connecting Digital Communications in Higher Education

Helping a private college coordinate its website, campaigns, internal communications, and reporting.

Read the case study
Watercolor of a library with tall wooden shelves of old books seen through an archway
June 1, 2026 · Blog post · Accessibility

The PDF Problem Nobody on Your Team Has Time to Fix

Why exported documents fail accessibility checks, and where to start with your backlog.

Read the post

Have a similar project?

If one of these projects sounds familiar, tell me what’s happening in your organization. We can discuss what you need and where my experience fits.

Book a time to talk