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Katherine Delaney

You do the important work. I’ll help people see it.

Strategy, stories, websites, search, and accessibility for nonprofits, universities, schools, and healthcare teams. Pick one, or let’s tackle the whole tangle.

Content strategy and editorial leadership

Posting more isn’t a plan.

If every department is publishing on its own schedule, in its own voice, nobody wins. I start with your goals and what your audience actually needs, then turn both into a clear plan: what to say, how to say it, and where it goes.

  • Content strategy and editorial calendars
  • Audience research and messaging
  • Writing, editing, and scripts
  • Brand voice and editorial standards
  • Publishing workflows and approvals
Related case studyConnecting Research, Care, and Community

Digital storytelling and social media

Your best stories are hiding in plain sight.

They’re in the hallway, the clinic, the classroom, the volunteer shift that ran late. I find them, shape them, and share them across your website, social media, and newsletters, so people feel why your work matters instead of just reading about it.

  • Impact stories, partner features, and community profiles
  • Social media planning, content creation, and publishing
  • Video and photography for digital channels
  • Newsletters and social content adapted from website stories
Related case studyFrom Silos to System

Website strategy and digital content

Your website isn’t a filing cabinet.

It should help people understand what you offer and get to their next step, fast. I bring navigation, page structure, accessibility, and search together, so what you publish actually serves the people looking for it.

  • Content audits and gap analysis
  • Site structure, menus, and navigation
  • Website writing and search-focused editing
  • Moving content to a new site, and publishing support
Related case studyOne Health System, One Stack

SEO and AI visibility

If they can’t find you, you can’t help them.

People ask Google and AI tools for answers now. When your pages aren’t clear, those tools send people somewhere else. I make your content easy to find, easy to understand, and easy to quote correctly.

See how I get you found

  • SEO and AI visibility reviews
  • Audience question and keyword research
  • Page titles, descriptions, and behind-the-scenes markup
  • Content written to answer real questions
  • Tracking and ongoing refinement

Accessibility reviews and fixes

Everyone means everyone.

If someone can’t use your site with a keyboard or a screen reader, they can’t apply, give, or book. I test your websites and documents, explain what I find in plain English, and fix what’s broken. Then I train your team so new barriers don’t sneak back in.

  • Website testing against WCAG 2.1 AA and Section 508 (the accessibility standards most laws point to)
  • Document and PDF accessibility review
  • Hands-on fixes
  • Accessible content guidelines and staff training
Related case studyFrom Backlog to Practice

Your story is worth telling.

A story you’ve been meaning to share? A website section nobody wants to touch? A pile of PDFs that need an accessibility review? Start there. We’ll figure out the rest together.

Book a time to talk

Free 30-minute call. No prep, no pitch deck, no pressure.