Content strategy and editorial leadership
Posting more isn’t a plan.
If every department is publishing on its own schedule, in its own voice, nobody wins. I start with your goals and what your audience actually needs, then turn both into a clear plan: what to say, how to say it, and where it goes.
Digital storytelling and social media
Your best stories are hiding in plain sight.
They’re in the hallway, the clinic, the classroom, the volunteer shift that ran late. I find them, shape them, and share them across your website, social media, and newsletters, so people feel why your work matters instead of just reading about it.
- Impact stories, partner features, and community profiles
- Social media planning, content creation, and publishing
- Video and photography for digital channels
- Newsletters and social content adapted from website stories
Related case studyFrom Silos to System →
SEO and AI visibility
If they can’t find you, you can’t help them.
People ask Google and AI tools for answers now. When your pages aren’t clear, those tools send people somewhere else. I make your content easy to find, easy to understand, and easy to quote correctly.
See how I get you found →
- SEO and AI visibility reviews
- Audience question and keyword research
- Page titles, descriptions, and behind-the-scenes markup
- Content written to answer real questions
- Tracking and ongoing refinement